22 May 2026
Step 3 of the Zero Friction Method: simplify. Not removing steps, removing the friction in the ones that stay — trivial decisions escalated to committees and handoffs between systems nobody defends.
Read more →15 May 2026
Step 2 of the Zero Friction Method is standardize. Without it, automation amplifies the chaos and the AI learns the errors. Here's how it's done in a real operation.
Read more →15 May 2026
The method we use to walk into an operation, take out what shouldn't be there, and only then let AI do its part. Five verbs, in strict order.
Read more →14 May 2026
Step 1 of the Zero Friction Method is to eliminate. Here's the concrete procedure to surface the steps that no team member can defend when asked directly.
Read more →7 May 2026
The term is in every pitch this quarter. Here's what AI agents actually solve in industrial SMEs, what gets sold as an agent and isn't one, and why the order matters.
Read more →28 April 2026
Almost nobody says it, but in SMEs the problem with AI isn't that it doesn't work. It's that it stays in the pilot. Here's the pattern, why it happens, and the contract that prevents it.
Read more →24 April 2026
"This AI will let you cut two people" is the easy pitch. The reality is the opposite: AI works when the veteran who knows every exception in the process is the one running it.
Read more →25 March 2026
70% of AI projects fail for lack of operational strategy, not because of the algorithm. Only 39% of Spanish companies get ROI from AI — the difference happens before the code.
Read more →6 February 2026
AI doesn't fix broken processes. Operations come first. Then, if it earns its place, artificial intelligence follows.
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